Making pricing transparent: Provide clear costs

5 ways to address pricing

01. Display a clear and understandable pricing structure

Patients want clarity. Prominently display the costs of your services and treatments on your website, ensuring transparency about both standard fees and insurance-negotiated rates.

Recent regulatory changes often require this level of detail, so aligning with these expectations can enhance trust while ensuring compliance.

According to our data, 62% of telehealth platforms highlight their pricing policy before booking—a best practice worth adopting to stand out from competitors.

02. Show how your platform works with insurance

In the U.S., where most patients have health insurance, users expect to understand how their policies will impact costs. Including a feature where users can input their insurance information to verify coverage or calculate copays directly on your platform can make a substantial difference.

More than half of successful apps prominently display their insurance options, which serves as a trust signal and simplifies decision-making for patients.

03. Offer discounts to reward loyalty and drive conversions

Everyone loves a good deal. Consider creating membership programs that provide discounts or exclusive benefits for recurring users.

Even small cost savings can be a powerful motivator, especially for patients comparing multiple platforms.

Our research revealed that 19% of platforms offer discounted pricing through memberships — a strategy that appeals to budget-conscious patients.

04. Provide financial assistance for those in need

Healthcare costs can be a significant burden for many patients. Offering financial assistance or flexible payment plans can broaden your platform’s appeal and demonstrate your commitment to accessibility.

Though currently only 3% of platforms provide financial assistance, this represents a valuable opportunity to differentiate your service and reach underserved users.

05. Highlight satisfaction guarantees to build confidence

Satisfaction guarantees are another trust-building tool. Explicitly communicate these guarantees in your marketing and onboarding efforts. Knowing that their satisfaction is prioritized reassures potential users and reduces perceived risks of trying your platform.

At present, only 13% of telehealth apps offer satisfaction guarantees — making this an excellent opportunity to stand out in a crowded market.