Skepticism is the norm, and first impressions are everything. Users typically open multiple tabs and spend an average of no more than five seconds on each to make swift product comparisons. In that fleeting window, your platform must immediately establish credibility.
If they perceive you as untrustworthy — or worse, just another struggling startup — you risk losing them instantly.
Social proof is one of the most powerful ways to cut through the noise and demonstrate your legitimacy.
A good number of your competitors already leverage Trustpilot to build credibility.
Trustpilot’s TrustBox widgets allow you to seamlessly integrate reviews and ratings directly into your site, giving users visible proof of your reputation. Make this a core component of your strategy to foster trust.
Did you know that 79% of users base their decision to download an app on its rating? In telemedicine, where reliability is paramount, positive app ratings are a critical trust factor.
If your app has high ratings and numerous reviews, don’t bury them in the app store alone — highlight them prominently on your page to reassure potential users.
A press mention in a trusted publication can dramatically enhance your credibility, but only if done right. A simple logo from a media outlet doesn’t tell the full story. Instead, use this space to share the specific benefits or accolades they highlighted about your platform.
For example, if a publication praised your user-friendly interface or industry-leading technology, make sure users see that context.
Winning or even being shortlisted for industry awards signals your commitment to excellence. Look for awards that align with your mission and values, and showcase them on your website.
These endorsements position you as a leader in the healthcare sector, giving users a reason to trust your platform over competitors.
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